How it works
1. Content is approved
MLR approval status updates in PromoMats.
2. Page goes live
Lifecycle Manager publishes it automatically.
3. Expiration is tracked
When content lapses, it's automatically withdrawn — no manual check required.
Unlock seamless integration in regulated environments
MLR Express automates MLR submission, annotation, sync, and publishing for life sciences marketing teams.
Who we are
Our partners
The problem
When content expires in PromoMats, someone still has to notice and manually remove it from the live site. In our experience, virtually every website we assess during onboarding has content that should have already been withdrawn.*
The solution
Lifecycle Manager auto-publishes content the moment it's approved in PromoMats, and auto-withdraws it the moment it expires. No one has to catch it manually.
* Based on internal experience preparing MLR submissions, including direct hands-on usage by our own team. Not a formal or independently benchmarked study.
