The problem
PromoMats is meant to be the single source of truth for content metadata — permissions, market availability, analytics — but because it's disconnected from the CMS, teams end up manually exporting that information (in some cases literally to a spreadsheet) and re-entering it elsewhere. That's slow, and it easily runs the risk of the two systems falling out of alignment.
The solution
Data Sync brings PromoMats metadata into your CMS automatically and in real time — including permissions, market availability, analytics, and Open Graph/social metadata (what shows up when a page is shared). It also enables things like flagging HCP-only content in PromoMats and having the CMS automatically gate that content behind a login.
* Based on internal experience preparing MLR submissions, including direct hands-on usage by our own team. Not a formal or independently benchmarked study.
How it works
1. Metadata updates in
PromoMats
Permissions, market availability, analytics, and social tags change as usual.
2. Data Sync detects the change
No manual export/import needed.
3. CMS reflects it instantly
Your CMS always matches PromoMats — including HCP-gating rules.
Unlock seamless integration in regulated environments
MLR Express automates MLR submission, annotation, sync, and publishing for life sciences marketing teams.
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